Performance-driven energy drink company Adrenaline Shoc has signed a sponsorship deal with defending NASCAR Cup Series champion Chase Elliott. The brand will be a primary sponsor of Elliott’s No. 9 Chevrolet for two races in the 2021 and 2022 Cup seasons.
Along with being a sponsor of Chase Elliot, American professional stock car racing team Hendrick Motorsports (HMS) has announced that the brand will also serve as a full-season associate sponsor during that two-year span.
Adrenaline Shoc is replacing Pepsi and Mountain Dew. Pepsi and Mountain Dew has been a long-time partners of Hendrick Motorsports, while Elliot has been working as a brand ambassador for them. Meanwhile, Adrenaline Shoc is a Keurig Dr Pepper-aligned brand and is distributed as a preservative-free, plant-powered natural caffeine blend. It is a big deal for the beverage brand since they were launched only in 2019.
While signing the deal with Adrenaline Shoc, Chase Elliot said, “I’m very proud to welcome A Shoc to Hendrick Motorsports. It’s a great time to have a new partner come into the sport and especially to join the No. 9 team. Their excitement level is on par with mine, which is really cool to see. It’s a new brand that fits me really well and a relationship we can grow. I’m looking forward to our first race together at my home track in July.”
After winning the championship last season, Elliott became the third-youngest driver in history to win a Cup Series title. With three consecutive Most Popular Driver awards, Elliott has never missed the playoffs in his five full-time Cup seasons.
Paul Nadel, chief executive officer of Adrenaline Shoc said, “We are thrilled to join the Hendrick Motorsports family and honoured to work with Chase and his team. A Shoc is the performance energy drink for a new generation and the perfect partner for Hendrick Motorsports. As a three-time NASCAR Most Popular Driver winner and the reigning Cup Series champion, Chase certainly personifies what top performance is all about and how to reach your peak. We are excited to partner with him and the No. 9 team and know that we will have many victory laps together.”