The stock car racing league, NASCAR has provided the broadcasting rights of its major events to local networks, Fox Sports Mexico and Bandeirantes. Through this deal, the American racing organization brought the exclusive coverage of its three national series to Latin America till 2024.
These national series include the NASCAR Mexico Series, IMSA WeatherTech Sports Car Championship and IMSA Michelin Pilot Challenge and American Flat Track.
In this collaboration, Fox Sports Mexico being a strong partner of NASCAR will deliver the exciting live action of the upcoming NASCAR Cup Series races combined with various other events. They are the NASCAR Xfinity Series, NASCAR Camping World Truck Series, practise sessions and qualifying rounds of the 2022 season.
On the other hand, the Brazilian network, Bandeirantes will air all of the aforementioned competitive tournaments on its cable network, Band Sports which was founded in 2002.
Nick Skipper, NASCAR’s managing director of media strategy gave his insights on the deal and said, “Fox Sports Mexico and Bandeirantes are first-class operations with robust sports offerings, particularly in the motorsports space and we are excited to partner with them both to best serve NASCAR fans across the region.”
The auto racing sanctioning and operating unit, in partnership with the global entertainment firm, IMG has now made its iconic tournaments accessible to racing fans in over 190 countries. The broadcast is provided in over 25 languages and has been been made available to over 600 million households to elevate the league’s outreach in the 2022 season.