The NASCAR Racing team, Hendrick Motorsports (HMS) have signed a five-year extension to their partnership with Valvoline.
Under the terms of the new agreement, Valvoline will be the primary sponsor of 2021 NASCAR Cup Series champion Kyle Larson (three races) and teammate William Byron (two races). Also, the company will serve as a prominent associate sponsor of the team’s whole fleet of Chevrolet racing cars.
The firm has added a sixth main race for 2022 and will be displayed on the No. 24 Chevrolet for this weekend’s Cup Series race at Nashville Superspeedway. Furthermore, Valvoline will continue to be the presenting sponsor of the annual Randy Dorton Hendrick Engine Builder Showdown.
Since 2014, Hendrick Motorsports has won three NASCAR Cup Series titles with Valvoline products in their racing engines (2016, 2020, and 2021). The company expanded its sponsorship last year to include the main sponsorship of Larson’s No. 5 Chevrolet Camaro ZL1 and Byron’s No. 24 squad.
Rick Hendrick, the owner of Hendrick Motorsports said, “We are tremendously proud of our partnership with Valvoline. Because of Valvoline’s commitment to quality and innovation, we’ve enjoyed great success together both at the track and in our dealerships. Extending the relationship will allow us to continue putting the very best products in our race cars and in the vehicles of our customers across the country.”
Heidi Matheys, Senior Vice President, and Chief Marketing Officer at Valvoline Inc said, “The Valvoline team is thrilled to continue our partnership with Hendrick Motorsports and Hendrick Automotive Group,” said. “Our decade-long relationship has driven success both on and off the track. We look forward to driving more wins with the amazing Hendrick organization in the future.”