The domestic and international streaming rights holder of the second tier of Italian football, Serie B Helbiz Media announced the signing of Hiway Media.
Hiway Media will be providing technology and will help Helbiz Media in streaming Serie B all around the world.
Matteo Mammi, chief executive of Helbiz Media said, “As the exclusive distributor of the Serie B media rights worldwide, Helbiz Media continues to experience rapid growth. “Partnering with HiWay provides us with all technical and infrastructural needs to stream Serie B matches for seasons to come, ensuring it reaches a global audience.”
Founded last year, Hiway Media will provide a “seamless streaming experience” to global audiences and fans of the second tier of Italian football.
Sampino, an international media rights adviser for Kosmos Tennis and formerly a media rights and OTT executive at Sportradar, said “At Hiway, we believe in a truly customer-centric approach and due to our scalable encoding and distribution technology, we are able to provide Helbiz Media with the opportunity to optimize their content delivery process to all the international Serie B licensees.”
The partnership deal between Helbiz Media and Hiway Media has been reported to be worth over $2.9 million per season. The deal has been signed for multiple years.
The agreement will offer enhanced global outreach to both the companies and Serie B will gain exposure all over the world as well.