The Global Chess League (GCL), the world’s premier chess competition, released the franchise logos and team jerseys at Phoenix Marketcity in Kurla, Mumbai, as part of the chess celebrations prior to the first edition, which will begin in Dubai on June 21 and run until July 2.
In an enormous gathering attended by many chess fans, the teams – Ganges Grandmasters, SG Alpine Warriors, Balan Alaskan Knights, Chingari Gulf Titans, upGrad Mumba Masters, and Triveni Continental Kings unveiled their team logos and jerseys as a follow-up to the Global Chess League drafts held last week in Mumbai.
Mayank Lalpuria- Vice President Marketing- Phoenix Mills Ltd., commented, “We are thrilled to host the Global Chess League team at Phoenix Malls. With the popularity and growing interest in chess, we as a group have been actively supporting it by virtue of our various associations and other organizations, as well as hosting numerous chess events at all our centers. Phoenix Malls have partnered with Tech Mahindra for their Global Chess League tournament as the ‘Official Mall Partners’ for India.
“We are committed to amplifying the game of chess and nurturing its community for continued growth. Along with enhancing the mall experience by introducing an exciting new option for customers to indulge in.”
The event was arranged and managed by Phoenix Group, which has been named the Global Chess League’s official mall partner for the next three years.
Announcing a powerful partnership! We are thrilled to welcome The Phoenix Mills Limited as our official mall partner for the #GlobalChessLeague.
— Tech Mahindra Global Chess League (@GCLlive) June 14, 2023
Join us on this extraordinary journey as we redefine the game and transform the world into epic chess arenas!#GCL starts 21st June… pic.twitter.com/dpbJGDQMBR
As part of the deal, in the run-up to the GCL, Phoenix Group will hold two-day events in five cities, comprising Mumbai, Pune, Lucknow, Ahmedabad, and Indore. In addition, Phoenix Group will throw watch parties in Mumbai and Pune for the league’s grand final on July 2, 2023.
Furthermore, the event also saw digitised team jerseys displayed over the Phoenix Marketcity’s LED walls.
Jagdish Mitra, Chairperson, Global Chess League Board, said, “We are delighted to be here today to witness the colourful jersey launch of all our franchise partners. The Global Chess League was created for chess fans, and we are thrilled that they witnessed the jersey reveal and participated in the two-day Chess tournament to build excitement for the league’s first edition. We value all our partners and would like to welcome and thank the Phoenix Group for organising an exciting event and bringing together so many Chess fans from across the city.”
The annual league will use an innovative mixed-team structure in which each of the six franchises will play a total of 10 matches in a double round-robin style, with the winner of each match determined by a best-of-six board scoring system played concurrently. The top two teams will advance to the final, which will be held on July 2, 2023.