The Pakistan Cricket Board (PCB) has announced a new partnership with a multi-media corporation, Independent Media Corporation (IMC). The company won the bid for PCB’s official content partnership rights following a transparent, open and fair tender process.
Through this collaboration, IMC’s TV News Channel, Geo News, will have non-news direct connections to all entirely separate content from September 2022 to August 2023. This contains a limited series of conversations with top players officials, behind-the-scenes footage, one-on-one interviews with top performers from home international matches, 120 seconds of match highlights (for editorial purposes only), and availability to the field of play for filming purposes only during training sessions.
According to the PCB, this alliance will bring Pakistan cricket fans closer to the game by providing timely, precise, and fact-based analysis and information about Pakistan cricket matters, both domestic and international, which will make a major contribution to the image and characteristics building of current and future stars.
Both parties will look forward to improving reporting and details about grassroots/pathways cricket, women’s cricket, domestic events, and other PCB proposals including the Pakistan Cricket Foundation and training projects.
Speaking about the partnership, the PCB said, “Cricket unites our nation and is probably the only national brand that is recognised, respected, followed and admired the world-over. As such, it is the PCB’s obligation and responsibility to protect, promote and strengthen its image, profile and reputation so that Pakistan cricket continues to grow, develop and thrive.
“In this background, we are delighted to have Geo News as our Official Content Partner. Through this partnership, the PCB aims to bring its cricket fans closer to the game by keeping them abreast of all developments. The PCB already has a strong and powerful presence on the digital media, and we are confident that after having Geo News on its side, the PCB will be able to further maximise its messages, provide accurate/fact-based information to its fans and attract new audiences.
Geo News stated, “As the pioneer of sports coverage and sporting culture in Pakistan, Geo News is excited to enter this partnership as PCB’s Official Content Partner. This partnership means Geo News will become a one-stop shop for authentic news/analyses for Pakistan cricket fans and followers.
“This, we believe, will provide us with an opportunity to further minimise the gap between fans and Pakistan cricketers. We look forward to our mutual cause of uplifting the global image of the PCB, its initiatives and enhancements, and, most importantly, all its cricketers in an effort to make them bigger and more successful global brands.”