Genius Sports to strengthen Vietnam Pro Basketball League in a multi-year deal

Genius Sports will support the league's next phase of international expansion while protecting its contests from the possibility of match-fixing.

The sports data and technology company, Genius Sports has announced a multi-year agreement with the national professional basketball league of Vietnam, the Vietnam Pro Basketball League (VBA).

Through its official data tools, live streaming distribution, and integrity services, the data and technology company will support the league’s next phase of international expansion while protecting its contests from the possibility of match-fixing.

Mohamed Feizel, Head of Sports and Broadcast, APAC at Genius Sports, said, “As one of the most dynamic leagues in Asian basketball, we’re delighted to partner with the Vietnam Basketball Association, helping to drive the next stage of their global growth. Our proven basketball solutions and global distribution networks will help to connect the VBA with new audiences worldwide.”

The VBA, the first national Men’s Pro Basketball League in the nation, will specifically let Genius Sports collect and disseminate its official live data and video streams with its network of international partners.

Furthermore, the brand will offer round-the-clock monitoring equipment that employs customised algorithms to automatically flag suspicious betting behaviour in order to protect Vietnam basketball from the potential of match-fixing.

Genius Sports, which already collaborated with more than 200 basketball leagues and federations, will supply FIBA LiveStats to record authentic play-by-play statistics on each match, enabling the VBA’s live broadcasts, scoreboards, websites, and other fan-facing platforms.

Tran Chu Sa, Chief Operating Officer of the VBA, said, “We’re excited to welcome Genius Sports to the VBA family. Having Genius Sports as a new partner enables us to thrive in a new era of digital fan engagement for VBA everywhere. Genius Sports’ tools will also support VBA to strengthen fraud prevention, and prove that in every season, VBA is worthy of the fans’ trust in transparent and exciting matches.”

In a similar vein, Genius Sports strengthens its collaboration with the Indonesian Basketball League (IBL) in order to introduce an integrity programme to counter the dangers of match-fixing. The business now offers the league forensic information and analysis on international betting in its tournaments.

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