The National Football League’s official sports betting data distributor, Genius Sports Limited has expanded its long-term partnership with the digital gambling unit, bet365 to enhance its services and capabilities. Their association previously assisted them to build a strong portfolio in the sports data market for the English Premier League.
Through this extended collaboration, Genius Sports will deliver the bet365 sportsbook, which would provide the full range of premium streaming and official data solutions for the NFL and other soccer leagues. The sports betting company, bet365 have inculcated the media partner’s low latency broadcasts from various elite soccer tournaments under its umbrella of customers outside the United States.
By this association, the media distributor firm with its expanded streaming solution will provide exclusive content to enhance retention of customers and bet placement for bet365. In addition to this, the sports-tech unit will utilize its official data-driven marketing campaigns, lower cost of access across display, video and connected TV and in-depth engagement to further elate bet365’s marketing and player engagement strategy.
The streaming data and unique content offered by the sports betting platform will gain significant outreach from Genius Sports’ strong market recognition. Genius Sports covers the most accurate data on the Premier League and NFL’s real-time stats through its digital offering that is Next Gen Stats (NGS).
On this grand move, Mark Locke, the CEO of Genius Sports gave his insightful comments that said, “The expansion of our partnership with bet365 further validates Genius Sports’ long-standing strategy to power live betting experiences backed by the highest quality official data and video content. This agreement is particularly significant for our live streaming service which combines premium content from competitions with thousands of other low latency broadcasts from sports right around the world.”
Genius Sports Limited is an official data and technology firm that is a global leader in connecting sports, betting and media.