XFL lands official data distribution agreement with Genius Sports

Genius Sports has also been labelled as the XFL's free-to-play provider.

The professional American football minor league, XFL has announced a new official data distribution agreement with the sports data and technology company, Genius Sports. Genius Sports will now have access to the exclusive data rights of the American football leagues thanks to this agreement.

In order to provide its worldwide presence of betting and media partners with the quickest and most precise feed of XFL data, Genius Sports has also been labelled as the XFL’s free-to-play provider. Brands and advertisers can utilize the information through the Genius Marketing Suite, an all-in-one fan engagement platform.

Sean Conroy, Executive Vice President at Genius Sports, said, “For every sports league, an official data strategy that drives both new revenues and fan engagement levels is vitally important. We’re thrilled to partner with the XFL, connecting their games with the media and betting sectors while creating meaningful fan interactions through the bespoke XFL Pick‘Em solution.”

With the help of Genius Sports, the new “XFL Pick’Em” platform will try to increase digital fan interest and viewership.

In the free-to-play game, users must anticipate the results of forthcoming XFL games, making a variety of speculation wagers on the outcomes of the games, individuals, and teams. Fans are urged to place wagers using football tokens in order to gamify the experience. By placing parlays, they can boost their potential score and climb the league leaderboard.

A grand prize winner will receive two tickets to the 2023 XFL Championship Game, and weekly winners will be entitled to a range of rewards, such as gift cards to the XFL Shop.

Wendy Bass, XFL Chief Business & Legal Officer, said, “We continue to align ourselves with the best partners in the business to drive innovation and develop new ways to immerse our fans into the action of the game. Genius is a leader in exploring the new frontier of next generation fan engagement. By working with Genius, we can leverage their expertise across technology and data management to make the XFL a more compelling and dynamic viewing experience for the benefit of fans, partners, and stakeholders.”

On February 18, the XFL will return with a fresh look under Dwayne “The Rock” Johnson, who bought the league from his former World Wrestling Entertainment (WWE) boss Vince McMahon back in 2018.

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