The sports data and technology firm, Genius Sports has expanded its partnership with the gambling unit, Betway, for live streaming, fan engagement and official sports data. Both the brands already have a long-term association and with this deal, they have enhanced it further.
Through this collaboration, Genius Sports would offer a range of services to the betting brand such as LiveData and LiveTrading solutions, accurate pricing for NCAA Basketball and NFL, including Premier League and Euroleague Basketball from the old partnership, and real-time exclusive data. In addition to this, Betway will also receive the full NFL product suite with its live statistics, sports betting data feed and its subsidiary service Next Gen Stats (NGS). Betway will deliver the new sportsbook that would execute the media giant’s live streaming amenity to provide low latency premium broadcasts from a plethora of sports to viewers outside the United States.
To strengthen the partnership further, the notable media firm that connects all sports through its offerings will assist the sports betting brand to captivate, connect and retain its worldwide customers by providing its digital marketing style and free-to-play tools. Through these facilities, Betway can formulate data-driven operations across display, video and television to reach better engagement levels and minimal expenditure.
Anthony Werkman, the CEO of Betway, spoke on this expansion with statements that said, “We’re thrilled to add Genius Sports’ LiveData and LiveTrading solutions for NFL betting to our existing partnership with them. As our brand continues to grow globally, we are constantly seeking new ways to enhance the Betway customer experience, and this data and technology achieves that. We look forward to continuing our great working relationship with Genius Sports through this latest agreement.”
Mark Locke, the CEO of Genius Sports, also gave his insights on the collaboration and said, “As one of our long-term official data partners, Betway has always invested in a world-class product for its customers worldwide. The Betway brand is growing rapidly across the U.S. and we’re thrilled to be helping accelerate this expansion with our premium official sports betting feeds, live streaming and fan engagement solutions.”
Genius Sports has recently also extended its partnership with the sports betting data firm, bet365 to deliver its sportsbook outside the US.