The cryptocurrency exchange, FTX Trading Limited (“FTX” or “The Company”), announced its global partnership with the International Cricket Council (ICC). FTX will be the cryptocurrency exchange partner for ICC events.
In this agreement, FTX will commence its partnership with the ICC events from the upcoming ICC Men’s T20 World Cup in October, which is hosted by India, staged in the UAE and Oman till the ICC Men’s T20 World Cup, which will also be hosted by India in 2023. Men’s and Women’s T20 World Cups; Men’s and Women’s T20 World Cups; Men’s U19 Cricket World Cup, and Men’s Cricket World Cup Qualifiers are the ICC events, which are included in this collaboration.
While commenting on this agreement, the CEO and Founder of FTX, Sam Bankman-Fried said, “Cricket is a long-established sport with deep a history and team ties that go back generations. Cryptocurrency is still in its infancy and at FTX we are looking to forge a new path in mostly unchartered territory. However, to me, this partnership represents the marriage of those two concepts. It is an honor to be a part of the men’s and women’s cricket tournaments and we look forward to building a strong relationship with the International Cricket Council in the years to come.”
Speaking on the partnership, Anurag Dahiya, Chief Commercial Officer, ICC said, “We are delighted to welcome FTX to our diverse family of partners at the ICC at an especially exciting time for the sport, with the highly anticipated ICC Men’s T20 World Cup coming up shortly. FTX has successfully established itself in a very dynamic sector as one of the world’s leading cryptocurrency exchanges. Their innovative and ambitious approach matches well with the energy of our sport. We look forward to working together on opportunities to engage fans in exciting new ways over the coming years and throughout our events.”