The homegrown consumer foods brand, Yu has unveiled a series of commercials featuring the Indian cricketer and its brand ambassador, Hardik Pandya.
In keeping with the brand’s zero-preservative chef-crafted quick food concept, the TVC ad encourages viewers to #AbNoCompromise and explores the variety of products available at #CheerWithYu. It is a part of the company’s ‘Rise & Conquer’ campaign, which honours this year’s holiday season and ICC Men’s Cricket World Cup 2023 energy.
Yu is leading the way in the fresh food movement by creating inventive, flavorful, and nutritional meals. The commercial series, which was conceptualized, developed, and produced in association with NINE 1 Films, is available for viewing on Disney+ Hotstar and connected TV platforms in the entertainment and sports channels. Under Hardik’s direction, the TVCs highlight the brand’s salient features across a variety of product categories.
Furthermore, Yu-branded SpiceJet planes will support Team India and Hardik Pandya during the World Cup. SpiceJet cabin workers will don Hardik’s jerseys with the Yu logo, elevating the enthusiasm for cricket to a new level. Skyline panels and cabin bulkheads with the Yu brand will also be installed on the Spicejet fleet. Additionally, Yu has intriguing gamification-based activations planned for all Q-com platforms.
Yu is introducing Limited-Edition Hardik Pandya World Cup Gift Boxes, which will only be available on SpiceJet and Blinkit, to help consumers make the most of the holiday season. The Yu selfie booths located in physical stores allow customers to capture their joy. Throughout the promotion, Yu will also hold a unique competition where fans can win merchandise and an iPhone 15 signed by Hardik Pandya.
On the development, Hardik Pandya, said, “It was a pleasure working on the new commercials with Yu, where we showcase the best of chef-crafted instant food options from the brand. From pastas to noodles to halwas and more, Yu’s zero-preservative instant foods are a great choice when you’re watching an exciting match, hosting a celebration at home or simply feel like snacking on something healthy.”
Founders of Yu, Bharat Bhalla and Varun Kapur, jointly said, “Carrying forward the spirit of the ICC World Cup and the festive season, we are excited to launch our new commercials with Hardik. They capture the modern approach of the brand together with Hardik’s cheerful personality perfectly. We are ready to rise and conquer with Yu and its culinary revolution.”