Floki, the cryptocurrency platform, has secured the title sponsorship with Cricket Ireland for the upcoming Ireland men’s series against Pakistan.
The three-match T20I series, officially named the “Floki Ireland vs Pakistan T20I Series,” kicks off today at the Clontarf Cricket Club in Dublin.
Paul O’Sullivan, Business Development Manager for Cricket Ireland, said, “We are pleased to welcome the team from FLOKI on board and thank them, plus our long-standing partners ITW, for their support for Irish cricket. As Irish cricket continues to grow in profile on the world stage, more globally-focused companies such as FLOKI, are seeking an association with our brand. The series, to be known as the ‘FLOKI Ireland v Pakistan T20I Series’, will be a hard-fought contest between two great teams, and with the support of FLOKI, it should also be a great occasion for fans.”
A Media Representative for FLOKI, said, “It is with great enthusiasm that we at FLOKI step into a partnership with Irish cricket, an arena where the sport’s heart beats as fervently as our dedication to being a cryptocurrency for all. Our alignment with the T20I series featuring Pakistan is a reflection of our belief that cricket, like FLOKI, transcends boundaries and unites people from all walks of life. Our hope is that this partnership will not only elevate the experience of the series but also enhance the connection between the teams and their diverse, passionate fan bases. By supporting this much-anticipated cricket series, we are advocating for a sport that consistently raises the bar in athletic achievement and fan engagement.”
Floki, a meme-based cryptocurrency inspired by Elon Musk’s Shiba Inu, has carved a niche for itself by offering real-world applications alongside its viral appeal. The cryptocurrency community boasts over 470,000 strong believers and is actively developing a decentralised ecosystem, including an NFT gaming metaverse called Valhalla, DeFi products under the FlokiFi brand, and educational resources.
This partnership signifies the virtual currency’s ambition for mainstream recognition. The sponsorship deal underscores the growing involvement of cryptocurrencies in the world of sports.