A wealth-tech corporation, Fisdom has announced the launch of multiple television commercials (TVCs), emphasizing better control over investments. These TVCs will be aired during the ICC T20 World Cup. The brand has also been linked with Star Sports Network as the Official Co-Sponsor of the ‘Cricket Live’ show for the competition.
These TVCs by Fisdom has been released in various languages including Hindi, Kannada, Telugu and Tamil. The operation will also go live on various digital platforms during the ICC T20 World Cup.
It has been released with a theme of ‘Apne Investments Pe Behtar Control’, which have been made with a humorous slice of life and a glimpse of fun situations that intends to bring a beam on the faces of the audience.
Stocks, Mutual Funds, Insurance, Tax Filing and Pension funds under one platform is offered by Fisdom, thereby reducing the effort and giving a stronghold over financial investment.
The target is to bring in an inspirational change into Fisdom’s brand self, which is why they have also brought up a logo signifying Financial Wisdom delivering Growth.
This logo is intended in such a way that it taps into the mindset of customers. The fractional book in the logo is used to signify informative knowledge. Purple colour further establishes a sense of trust in the financial platform and its products. This states that Fisdom is the platform for consumers, who are looking to get the right assistance on personal finance in the market.
“We are glad to be a part of the Cricket Live show for the T20 World Cup on Star Sports. The game of cricket brings the entire country together – similar to our core objective of diversified financial solutions through a single platform. We believe this brand exercise during the world cup will help us to connect with a diversified audience. On the other hand, the new brand logo is a testimony to embrace the refreshing change in the fast-moving world and innovatively connect with customers.” Said Subramanya SV, Co-Founder and CEO of Fisdom.
Further Vijit Agrawal – Partner, Red Baton mentioned, “Our research with several users and insights by Fisdom team yielded interesting results. The problem was right there and Fisdom was solving it. We just had to put the word out in an interesting and relatable way.”