The international football governing body, FIFA, has unveiled an invitation to tender (ITT) for the media rights in France for the FIFA Women’s World Cup 2023.
The tender will enable FIFA to select the French media companies and organizations best suited for delivering high-quality, comprehensive coverage of the marquee event.
Media enterprises or organizations interested in participating in the tender process can submit an email to France-media-rights@fifa.org.
The interested parties should send the bids to FIFA by 10:00 CEST on Tuesday, July 5, 2022.
The FIFA Women’s World Cup has risen enormously since its inception in 1991 to become the most-watched single-sport event for women worldwide. The previous edition of the competition, which took place in 2019, drew a historic viewership of over 1.1 billion people and surpassed domestic viewing figures in numerous countries, notably the host country of France, where over 10 million viewers tuned in on average for French national team matches.
FIFA generates revenue from the sale of media rights for its football tournaments, which it uses to support, promote, and develop the game throughout the world, such as through the FIFA Forward and FIFA Women’s Development Programs.
From July 20 to August 20 2023, Australia and New Zealand will co-host the FIFA Women’s World Cup, which will be held in nine host cities and 10 stadiums throughout the two nations. The World Cup will be the first edition of the tournament to include 32 teams (formerly 24), after FIFA’s decision to extend the tournament to expedite the growth and expansion of the women’s game.