The apex body of world football, FIFA has signed a partnership with the American multinational digital communication technology entity, Cisco.
Following the partnership, Cisco has been named the official network infrastructure provider of the 2023 FIFA Women’s World Cup, which is scheduled for July 20 to August 20 in Australia and New Zealand.
As per the deal, the American company will lend its technology and networking services in all nine hosting cities. The brand’s training institute, Cisco Networking Academy will also assist by providing an all-female group of local students to get a global opportunity to work on the placement and management of its technology services during the tournament.
Fatma Samoura, General Secretary of FIFA, said, “With Cisco’s expertise and solutions, we will have a seamless and securely connected tournament experience.”
Carrie Palin, Cisco’s Senior Vice President and Chief Marketing Officer, said, “We’re committed to enabling a connected experience for football fans worldwide and are proud of our role in supporting the game of football and using it as a platform to make a positive impact on players and fans.”
Earlier, the marquee world event had also partnered with companies such as Jacob’s Creek and Team Global Express.
Cisco, also known as Cisco Systems, Inc, is an America-based multinational digital communication technology company that makes and sells networking hardware, software, telecommunication equipment, and other high-octane technology and services and products. The company was founded in 1984 in San Francisco, California.