The International Federation of Association Football, also known as FIFA, has announced a partnership with the Australian wine entity, Jacob’s Creek.
Following the partnership, Jacob’s Creek has been named the official supporter of the FIFA Women’s World Cup 2023, which will be hosted by Australia and New Zealand in July.
As per the partnership, the wine company will work on engaging consumer competition, hospitality experience, and gift-with-purchase opportunities.
Another aspect of the deal is that the fans will also enjoy a glass of Jacob’s Creek during the tournament. This will also include the company’s involvement in the trophy tour, which will happen in Barossa Valley, South Australia in the month of July.
Jacob’s Creek is a premium Australian wine brand, based in Barossa Valley. The Australian entity has a rich experience of winemaking with over 160 years. It offers a fantastic collection of fresh great tasting wines for all Chardonnay wine lovers.
FIFA Secretary General, Fatma Samoura, said, “We are delighted to welcome Jacob’s Creek, Australia’s premier winemaker, to the FIFA family as an Official Supporter of the FIFA Women’s World Cup 2023. Jacob’s Creek joins a group of sponsors who share our mission to hold the best FIFA Women’s World Cup ever in Australia and Aotearoa New Zealand this year, and we can’t wait to bring many of their ideas and initiatives to life to engage even more people with the tournament.”
Eric Thomson, Jacob’s Creek, and Pernod Ricard Winemakers Global Marketing Director said, “Great wine brings people together just as great sporting events do, and at Jacob’s Creek we can’t wait to be part of the passion and excitement that the largest women’s sporting event in the world will bring. That’s why we knew we had to be the first wine to team up with the FIFA Women’s World Cup.”
He further added, “Sport is so often the realm of other alcohol categories but we’re not afraid to break conventions at Jacob’s Creek and felt that the Women’s World Cup opened up new moments for people to enjoy our wines.”
The 2023 FIFA Women’s World Cup is scheduled to take place between July 20 – August 20, 2023.