For the three-match ODI series from the India tour of West Indies 2023, the organisers have announced a partnership with the office furniture manufacturer, Featherlite.
Following this new deal, the brand has been labelled as the official associate sponsor for the 50-over series. The three-match series commenced yesterday i.e. July 27 with India securing a convincing victory over West Indies. For the Bangalore-based organization, this is their first noteworthy cricket association.
The three-match series is crucial for the Indian team as it commences the preparation for the ICC ODI Men’s Cricket World Cup 2023 later this year in India. The Indian team will be anticipating intense competition in the following game, after facing a dull contest in the first ODI, from the West Indies, who will be eager to mark their presence after missing out on the World Cup qualification.
Manohar Gopal, Director, Featherlite, said, “We are extremely excited to be a part of the India vs West Indies ODI series. This partnership presents a unique opportunity for Featherlite to connect with millions of cricket fans across the country and we look forward to engaging with our audience. We are confident that this sponsorship will help us strengthen our brand presence and drive growth in the market.”
Featherlite, a prominent furniture manufacturer in India since 1965, serves all market segments with comprehensive office furniture solutions through a robust network of direct and franchised offices spread across 45 sites throughout the country.