The move was initially announced by FC Diez to expand the profile of the women’s game under Conmebol’s watch, soon after its sales contract renewal with the South American soccer body was announced.
Formerly, the sponsorship list for the women’s competition comprised of deals for the men’s competitions, but the innovative course reflects what UEFA is doing with its women’s club tournaments in Europe.
All of the income generated by the new Conmebol sponsorship packages will be reinvested into the South American women’s game.
Both global and national partnerships will be provided for the Copa Libertadores Femenina, which starts on 3rd November.
Numerous offer-based packages include in-stadium advertising, broadcast asset deals, digital content partnerships, and other fan engagement opportunities.
However, on the broadcast side, the entire 32 matches from the women’s top continental club soccer competition will be streamed in South America on Facebook Watch, as well as pay-TV broadcaster DirecTV, apart from Brazil where Facebook is the special broadcast partner.
For the very first time, the women’s final will be hosted in the equivalent week as the fixated matches from the Copa Libertadores and second-tier Copa Sudamericana.
The Conmebol club rights deal was initially signed between IMG and DAZN group back in 2019, as a joint venture. DAZN sold its 50 per cent stake to IMG for US$37 million in 2020.
Having successfully extended that deal for now, FC Diez will have the authority to market the commercial rights to the Copa Libertadores, Copa Sudamericana, Copa Libertadores Femenina, Recopa Sudamericana, Libertadores Futsal and under 20s Libertadores for the 2023 to 2026 cycle.