Through this partnership, the company has obtained in-ship and in-flight rights to air Formula 1 on its Sport 24 and Sport 24 Extra channels for the following three seasons.
Etihad Airways, Emirates, Turkish Airlines, MSC Cruises, Carnival Cruise Line, Princess Cruises, Royal Caribbean, and Silversea are just a few of the airlines and cruise ships that currently offer Sport 24 and Sport 24 Extra.
The agreement signals IMG’s return to Formula 1 which will go till 2025. Travelling spectators can watch more than 150 hours of live coverage and highlights from all racing weekends on Sport 24 and Sport 24 Extra. Twenty-three races will be held in 2023, which includes the inaugural Formula 1 Heineken Silver Las Vegas Grand Prix. The season commences with the Formula 1 Gulf Air Bahrain Grand Prix on March 5.
Michaella Snoeck, Head of Media Rights at Formula 1, said, “As Formula 1 continues to grow around the world, we are excited that we can now broadcast Formula 1 live in-ship and inflight to travelling fans. The last few seasons have shown that the drama and excitement of Formula 1 is not to be missed. Now, together with Sport 24, fans will be able to enjoy the spectacle of F1 wherever they are.”
Richard Wise, SVP, Content and Channels at IMG Media, commented, “We are delighted to bring Formula 1 back to Sport 24. This exciting deal means passengers no longer have to miss out on all the exciting Formula 1® action when they travel. Formula 1 is a truly global event attracting a worldwide fanbase, and we’re thrilled to offer our airline and cruise ship partners the very best of motorsport alongside a diverse portfolio of some of the biggest global live sports rights.”