The South American Football Confederation, CONMEBOL has brought MG Motor on board as a sponsor for the Copa Sudamericana. Deal negotiated by IMG-owned FC Diez Media will bide the league with the automotive brand until the end of 2022.
As per the deal, MG will be granted in-stadium branding alongside other broadcast and digital assets. In addition to those perks, CONMEBOL promises the automotive brand will also hold the right to associate with the competition’s Coach of the Year award.
MG will also benefit from brand exposure as the agreement goes beyond sports to the gaming industry as well. The automotive brand will appear in Electronic Arts’ much-awaited FIFA 22 which would be a huge boost for both MG and Copa Sudamericana.
This deal is a great opportunity for MG Motor as they haven’t collaborated in an event of such magnitude. Wu Gang from MG Motor marked that and said, “For us, it is a great pride to be part of this important event for the region in which we started to support such an important international cup in South America. This undoubtedly marks a new milestone in our history.”
While José Astigarraga, General Secretary, CONMEBOL said, “We are proud to have the support of a recognized international brand in the automotive sector such as MG Motor. We believe that their commitment to South American football respond to the excellent moment that this sport is experiencing in the continent, both sporting level and management, as well as its projection and growth next years.”
Copa Sudamericana will begin in March. It will have two additional teams in the competition this year, taking the number to 56. This competition will also see an increase in a total of 105 matches to 157, which will provide more advertisement opportunities for MG Motor.