The LALIGA club, FC Barcelona (FCB) and the online gambling brand, 1XBET, have announced an extension to their existing partnership.
The agreement, which began in 2019, has been renewed for an additional five seasons until June 2029. The development has solidified the sportsbook’s position as a global partner and the official betting partner of Blaugrana.
This strategic alliance has offered substantial advantages for both parties. The online betting platform gains increased brand exposure through Barca’s massive global digital audience, reaching millions of passionate Barcelonistes worldwide. The sportsbook will also have access to players from the club’s prestigious men’s, women‘s, and indoor football teams, along with the legendary FC Barcelona Legends, to create engaging promotional content.
Commenting on the renewal, Juli Guiu, Vice-President of FC Barcelona’s Marketing Area, said, “The renewal of the agreement with 1XBET is the consolidation of a long-term collaboration that will help us to reassert our commercial strategy in the global sphere. Our aim is to continue working together as we have until now, in liaison with a benchmark brand in the online technology and gambling market.”
Alex Sommers, spokesman of 1XBET, added, “We are delighted to continue our partnership with one of the world’s most famous sports brands. In business, as in sports, it is important to be in a team with a reliable partner and work hard to achieve results. The extension of the agreement with FC Barcelona confirms that we are on the right track.”
The renewed partnership has strengthened Barca’s commercial strategy on a global scale. By partnering with a well-established brand in the online technology and gambling market, Blaugrana has secured a valuable partnership that contributes to its long-term financial stability.
Founded in 2007, 1XBET is a leading online gambling platform offering sports betting and casino games in numerous countries, including India. The platform provides a vast selection of sporting events to wager on, along with popular online games from the best providers. Its website and mobile app are available in over 70 languages, catering to a global audience. The sports betting operator boasts an impressive portfolio of official partnerships, including Paris Saint-Germain (PSG), LOSC Lille and Volleyball World.
The Spanish giants have recently secured renewals with CUPRA (vehicle manufacturer) and EBC Financial Group (financial services provider). Additionally, their stadium, Spotify Camp Nou (undergoing renovation through the Espai Barça project) partnered with Fortinet, TK Elevator, EHEIM Möbel, and Hewlett Packard Enterprise (HPE).
The team from Barcelona finished second in LALIGA last season. Their new season kicks off on August 18 with an away match against Valencia CF at 1:00 AM IST.