India’s sports-focused live-streaming platform, FanCode has acquired rights to the upcoming season of the Sri Lankan T20 competition, Lanka Premier League (LPL) in India.
The games for the fourth iteration of the greatest T20 competition in Sri Lanka will be held in Colombo and Kandy from July 30 to August 20, 2023.
Galle Titans (formerly known as Galle Gladiators), Jaffna Kings, Colombo Strikers, Dambulla Aura and B-Love Kandy (formerly known as Kandy Falcons, Kandy Warriors, and Kandy Tuskers) are the five teams competing in this year’s event. Along with famous Sri Lankan athletes like Angelo Mathews, Wanindu Hasaranga and Dasun Shanaka superstars like David Miller, Babar Azam and Shakib Al Hasan have confirmed their participation.
Anil Mohan, Founder & CEO, IPG Group, said, “This year’s edition of the Lanka Premier League is going to be its biggest and we’re happy to be working with FanCode for its digital streaming in India. The league has continued to attract interest from broadcasters and advertisers across the globe, and this shows the strong market there is for Sri Lanka cricket. This can only bode well for the sport in the country.”
Prasana Krishnan, Co-founder, FanCode, said, “Lanka Premier League will feature some of the top names in the game and we’re delighted to be able to bring the action to millions of cricket fans across India. Along with quality content, our user-first approach – be it the interactive overlays or statistics on demand – has resonated with cricket fans and we will continue to deliver on it.”
Along with a long-standing relationship with the International Cricket Council (ICC), FanCode has also worked with numerous cricket governing bodies around the world, including the England Cricket Board (ECB), Cricket Ireland, New Zealand Cricket (NZC) and Cricket West Indies (CWI).
FanCode also currently have rights to Pro Panja League (PPL), FIFA Women’s World Cup 2023, India tour of West Indies 2023 and more.
Meanwhile, to cater to the audience on television, Star Sports has acquired exclusive television media rights to the LPL 2023.