India’s sports-focused live-streaming platform, FanCode has acquired rights to the highly anticipated FIFA Women’s World Cup 2023.
FanCode will provide exclusive digital coverage of the upcoming women’s competition in India on its platform after bagging rights from 1Stadia.
The forthcoming FIFA event will be hosted by Australia and New Zealand, starting from July 20, 2023, and will be conducted across new cities with the final on August 20.
Yannick Colaco, Co-Founder & CEO of FanCode, said, “We are excited to bring one of the biggest global sporting events to Indian fans. Stars like Alexia Putellas, Megan Rapinoe, Marta, and Sam Kerr have become household names in India for young girls and boys. The tournament is a celebration of women’s football, and we are committed to providing fans with a great experience.”
Sangeet Shirodkar, 1Stadia CEO and Co-Founder, said, “Partnering with FanCode to bring the FIFA Women’s World Cup 2023 to fans in India is a significant step for 1Stadia. FanCode’s extensive reach and strength in the IPTV domain make them an ideal partner to deliver the tournament to a wide range of viewers. Women’s sports, especially in the digital streaming space, have gained maximum traction and appeal, and we are excited to leverage this momentum to showcase the extraordinary talent and competitiveness of the FIFA Women’s World Cup. Together with FanCode, we are confident in our ability to captivate and engage audiences across India, driving viewership to new heights.”
FanCode has been on a media rights acquisition spree as the digital platform recently partnered up with SAFF Championship 2023, Premier Handball League, and Tamil Nadu Premier League (TNPL).