The governing body of football in England, The Football Association (FA) has unveiled a long-term association with Google Pixel.
The newly signed deal covers both the England men’s and women’s senior sides and it also commences Pixel’s inaugural foray into football sponsorship in the UK. Google’s ‘Football on Pixel’ campaign will be helmed by Lauren James. The Lionesses star will encourage the upcoming generation to choose football by leveraging her global popularity and the Pixel range.
The collaboration also includes Pixel utilising its best-in-class camera and AI-powered technology to enhance fan engagement at Wembley.
A new ‘Pitchside, Presented by Pixel’ content series will be included in this partnership which will provide fans with a closer look at the action and highlight fan-led stories. Fans will also get an opportunity of witnessing behind the scenes of both the England teams.
The two parties involved will also focus on inspiring more girls and women on taking up football by enhancing the visibility of women’s football.
This partnership is followed by Google Cloud being the official cloud of the England Teams in 2019. Google Cloud provides relevant insights from data to benefit the FA on and off the field.
“We’re delighted to welcome Google Pixel on board as our official mobile phone and earbuds partner,” said Navin Singh, FA Commercial Director.
“We’re passionate about connecting our supporters with our England teams, and this partnership will bring fans and players closer together through content delivered by leading technology. We thank Google Pixel for their support.”
Eileen Mannion, Vice President of Marketing at Google UK, added, “Football is not just a sport in the UK, it’s part of our heritage.
“It brings people together, generating excitement and creating strong communities. We are proud to be partnering with the FA to bring fans closer, both for the men’s and women’s teams, to the action than ever before.
“Phones are such an integral part of the experience for modern fans, and we’re excited to work with the FA to make sure we’re giving them the best content, experiences and access they need to enjoy the game the way they want.”