The Indian smart tech luggage company, Arista Vault recently signed an association with the veteran Indian pacer, Ishant Sharma. Following the association, the Delhi Capitals (DC) speedster was appointed as the brand ambassador of the company.
As per the partnership, by onboarding the 34-year-old fast bowler, the company aims to create a buzz about its product and its utilization of protecting an individual’s goods and ensuring safety. For this, the company also created an advertisement reel featuring Ishant, in which he is talking about losing his kit bag before a very crucial match, and then used this reel to portray how people can prevent their major losses.
SportsMint Media got an opportunity of interacting with Ms Purvi Roy, Founder & CEO of Arista Vault. In this brief interaction, Ms Roy went on to tell about the importance of signing a sportsperson as a brand ambassador and the company’s future goals and ambitions.
1. What are the advantages of signing a sportsperson as a brand ambassador rather than a celebrity from any other industry?
Yes, we believe that signing a sportsperson as a brand ambassador has several advantages over signing a celebrity from any other industry. Sportspersons have a massive fan following, and their popularity transcends across different segments of society. Moreover, their association with a brand creates a more authentic and relatable connection with the audience, as sportspersons are perceived as role models and symbols of success and hard work.
In the case of Arista Vault, the product has been curated for travellers & gadget lovers basically, hustlers, movers, & runners, So when it comes to hustling, Sports can be synonymous with Hustle & gel with our products well.
When it comes to cricket and brand endorsement, both celebrity endorsers and cricketers have their benefits. However, we believe that in the case of Arista Vault, partnering with a cricketer who endorses our smart product works better as it creates a more authentic and relatable association. As cricket is an integral part of the Indian culture, partnering with a cricketer can help us tap into the emotions and passions of our target audience and create a stronger brand recall. Cricket is associated with the sport which plays better connectivity with our Strong Smart products.
2. Which is the exact age-group Arista Vault targeting for its luxury tech products?
The Age Group of our TG is 20 to 45 males. Arista Vault is targeting the young and affluent male audience for its luxury tech products.
3. How will Arista Vault market its tech-enhanced products in tier 3&4 cities?
Arista Vault plans to market its tech-enhanced products in tier 3&4 cities through digital marketing, influencer marketing, and collaborations with local retailers and distributors. The company also plans to participate in local events and exhibitions to create brand awareness and reach out to its target audience. Billboard hoardings are also in the plan.
4. Does Arista Vault have plans of increasing its products for women?
Yes! After a successful round of establishing the men’s luxury tech products gadgets, travel packs, carry & accessory Arista Vault may launch women’s Smart travel bags & clutches.
5. Does Arista Vault have plans to start an offline store? Or will the products be available in retail stores?
Arista Vault currently operates as an online-only brand, However, soon it will open up its brick & mortar model & will have an offline presence with Brand experience centres for easy trials of its smart products & for its on-hand experience as well. Currently, through distributors, it’s available in the US, Dubai & Germany.
6. Is there a specific market Arista Vault trying to tap into through this partnership?
Through its partnership with Ishant Sharma, Arista Vault is trying to tap into the massive fan following of cricket in India and target the young and affluent male audience interested in luxury and tech products.
7. Are there any social media initiatives or campaigns featuring Ishant Sharma included in this partnership?
Yes, Sports meets Smart & #Switch2Smart are two campaigns, Arista Vault has rolled out various social media initiatives and campaigns featuring Ishant Sharma as a brand ambassador These campaigns aim to create brand awareness and showcase the range of smart accessories for men offered by Arista Vault and how this smart wallet can be Men’s hustle partner.
8. Does Arista Vault have plans to associate with IPL during the ongoing season?
Arista Vault cannot disclose any plans to associate with IPL during the ongoing season. However, the company has partnered with Ishant Sharma ahead of IPL & plans to leverage its association with the cricketer through various marketing and advertising initiatives. In their campaign of ‘Sports meet Smart’ comments of Rishabh Pant, Axar Patel & Murali Vijay can provide some clues.