Interview

Sports Business

We emphasise the alignment between the brand and Puneri Paltan and discuss how we can effectively integrate their brand into our marketing efforts –...

Aashay Khandelwal -
Sports Business

EXCLUSIVE: Our geographical presence extends throughout India and thus, across segments and age groups, there is no better choice than Rahul Dravid – Elizabeth Venkataraman,...

Gauresh Mahadik -
E-Sports & Gaming

EXCLUSIVE: Now that e-sports has been included in the Olympics, our ambition is to make Real Cricket part of the e-sports Olympics and be...

Gauresh Mahadik -
Interviews

EXCLUSIVE: We are thrilled with the response from brands who are now equally supportive of tying up with Olympic athletes – Mr Neerav Tomar, Founder...

Aashay Khandelwal -
Business News

EXCLUSIVE: Pickleball speaks for itself, and we need to consider how we can ensure that the competition benefits not only the league, but also...

Gauresh Mahadik -
Sports Business

EXCLUSIVE: Managing a multi-sport franchise provides cross-functional leverage – Satyam Trivedi, CEO, GMR Sports (UP Yoddhas)

Gauresh Mahadik -
Sports Business

EXCLUSIVE: We aim to build the Pro Govinda League into a major sporting event – Mohomed Morani, Chairman & Director, Dome and Cineyug Group of...

News Desk -
Sports Business

EXCLUSIVE: We wanted to bring a sports athlete brand to life through merchandise – Yannick Colaco, Co-founder, FanCode

Gauresh Mahadik -
Interviews

EXCLUSIVE: Our ultimate goal is to foster a thriving ecosystem where stakeholders, players, sponsors, and franchises benefit – Niraj Bajaj, Co-promoter of Ultimate Table...

Aashay Khandelwal -
Cricket

EXCLUSIVE: We’re focusing on brand and cyber security awareness with the reach Mumbai Indians have –  Purshottam Bhatia, Head of Consumer Sales – South...

Gauresh Mahadik -
Sports Business

EXCLUSIVE: We aim for every product we create to bring the fans closer to the players – Ravi Kukreja, Co-Founder of playR

Gauresh Mahadik -
Sports Business

EXCLUSIVE: Building on the success from last year, we saw a strategic opportunity to continue leveraging our partnership with RCB for WPL 2024 –...

Gauresh Mahadik -
Sports Business

Being season one, there’s going to be a very steep learning curve – Abhishek Bachchan, Majhi Mumbai

Gauresh Mahadik -
Sports Business

EXCLUSIVE: SFA’s partnership with KIYG will create awareness about the accessibility to sports for every aspiring athlete – Rajas Joshi, COO of SFA

Gauresh Mahadik -
Sports Business

EXCLUSIVE: It’s not a sprint, it’s a marathon – Frederic Bertrand, CEO & Team Principal, Mahindra Racing

Gauresh Mahadik -
Sports Business

EXCLUSIVE: As a sport grows, players become more popular and fanbases grow, more revenue-generating opportunities will also open up along with it – Apurv...

Gauresh Mahadik -
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