The global sports marketing leader, SPORTFIVE has announced a strategic collaboration with the Esports World Cup Foundation (EWCF) to propel the inaugural edition of the Esports World Cup (EWC), the highly anticipated premier international esports tournament.
The sports marketing powerhouse boasts a proven track record in the esports arena. Notably, the agency served as the official and exclusive sponsorship consultancy for Gamers8, a prominent esports event, for the past two years. This experience equips them to provide comprehensive support to the EWCF across four key areas.
Firstly, the leading sports marketing agency will leverage its industry expertise to craft a robust commercial framework for the tournament. This includes developing a detailed menu of sponsorship opportunities, designing attractive packages with varied benefits, and implementing a strategic pricing model to attract top-tier brands.
The global giant in sports marketing’s extensive global sales network will be crucial in securing these partnerships. Additionally, its in-depth understanding of the Saudi Arabian esports landscape will allow it to offer exceptional account management, ensuring seamless execution and day-to-day management for the esports Championship’s partners.
Furthermore, the industry leader in sports marketing will contribute to expanding the event’s global reach by handling media sales in select territories.
Commenting on the association, Mohammed Alnimer, Sales Director at the Esports World Cup Foundation, said, “SPORTFIVE has been an invaluable partner, bringing their international expertise and experience from Gamers8 to help us build a world-class sponsorship strategy for the inaugural Esports World Cup. Their deep understanding of the esports ecosystem has been instrumental in ensuring seamless partnership execution. We’re delighted to continue working with SPORTFIVE, leveraging their exceptional account management services to maximize the value of our sponsors’ rights and assets.”
Alexis Barrassin, Senior Director MENA at SPORTFIVE, expressed his enthusiasm for the partnership, stating, “At SPORTFIVE, we are thrilled to have partnered with the Esports World Cup Foundation and be part of a unique event that will change the esports game forever. We are committed to building a long-lasting partnership with EWCF and leveraging our collective expertise to deliver exceptional service to the most ambitious stakeholders in the esports ecosystem. This partnership further strengthens our position in the region, and we are excited to explore new opportunities and innovative ideas that will benefit both organizations.”
The esports event is poised to be the largest esports and gaming event ever held, with a vision to revolutionize the entire industry. The leading sports rights and media agency’s partnership with the EWCF will play a key role in bringing this vision to life.
SPORTFIVE brings a wealth of experience to the table. With a global network exceeding 1,200 experts and established relationships across 15 countries, the agency offers a comprehensive toolkit of creative and strategic solutions for athletes and brands.
Its experience spans a diverse range of sports, including football, golf, esports, and motorsport, providing a well-rounded understanding of the ever-evolving sports landscape. This diverse background, coupled with recent collaborations with legendary figures like Jurgen Klopp and Swimming Australia, showcases the sports marketing giant’s ability to navigate the global sports market with finesse.
The pinnacle of esports has already secured a prestigious list of commercial partners, including Unilever, Aramco, stc Group, LG UltraGear, adidas, KITKAT, Barn’s Coffee, and Sony Group Corporation.