Electronic Sports League otherwise known as ESL Gaming is an Esports organizer company based out of Germany, recently announced a media sponsorship deal with the American television network G4.
The deal will see G4 broadcast, stream and even producing the programmes organized by the ESL, G4’s coverage will be broadcasted in English for the American audience, the deal aimed to increase and rope in a brand-new audience.
As G4 looks to broadcast the events organised by the ESL in primetime slots along with every major sporting event, the deal will surely benefit both the parties involved, bringing in new viewers and old alike for ESL and popularizing the brand of ESL will go a long way in the partnership.
The events will be streamed on linear television in all of Canada and the USA thanks to G4, G4’s esports shows will also feature highlights from ESL events, and may even show the official ESL Twitch channel from time to time.
ESL earlier was active on YouTube and uploaded its content on the popular platform, the partnership with G4 will help ESL provide an even better platform for Esports streaming in Canada and the USA.
The details of the deal were not made public as of now but the deal will surely be helping G4 expand their global outreach even further beyond through the deal with ESL.