Europe’s premium handball competition, European Handball Federation (EHF) Champions League Men has announced a partnership extension with Europe’s leading operator of online marketplaces for used machines and commercial vehicles, Machineseeker Group.
As part of the agreement, Machineseeker Group will remain the title sponsor of Europe’s elite club handball tournament for the 2023/24 season.
The one-year renewal was negotiated by EHF Marketing, the European Handball Federation’s marketing arm, and was finalised on June 18 at the TruckScout24 EHF FINAL4 2023 concluding news conference.
In the 2023–24 season, the EHF Champions League Men will still go by the name Machineseeker EHF Champions League. The EHF FINAL4 Men 2024 will be known as the TruckScout24 EHF FINAL4 2024, emphasising one of the Group’s best marketplaces at the competition’s concluding weekend and unquestioned top event in Cologne.
Machineseeker will benefit from significant visibility at all 132 Machineseeker EHF Champions League games as part of the sponsorship, comprising floor stickers, an LED presence, and integration into all pertinent Machineseeker EHF Champions League digital channels and websites.
David Szlezak, Managing Director of EHF Marketing, said, “We are very proud to extend our partnership with Machineseeker and are looking forward to working together to lift the competition to the next level in the upcoming season. The sponsorship extension follows a strong performance of the competition in 2022/23, including a great cooperation with our title partner during the regular season and many innovative actions at the TruckScout24 EHF FINAL4 during the weekend, with the presentation of the official match balls being my personal highlight. This has justified the trust Machineseeker put in us last summer.”
Sven Schmidt, Managing Director of Machineseeker, said, “The Machineseeker EHF Champions League showcases the best of the best in European handball and fits perfectly to our profile as market leader with number one marketplaces all over Europe. We are looking forward to entering a second season as title partner of this premium competition and having an impactful and strong visibility with the Machineseeker and TruckScout24 brands.”