The England and Wales Cricket Board (ECB) have renewed their collaboration with Sportradar’s InteractSport technology for real-time data and fan involvement until 2024.
Since 2017, the ECB has used InteractSport real-time data and analytics to produce a set of applications that provide cricket numbers, analysis, information, and metrics across England and Wales.
Alison Crowe, Director of Digital & Data, ECB, said, “Our partnership with Sportradar enables us to deliver a quality experience to our recreational participants and fans through world-class technology.
“With an ever-increasing number of participants across England and Wales, we’re looking to inspire the next generation to share their passion.”
Sam Taylor, Managing Director at InteractSport, stated, “Sportradar is committed to supporting the growth of cricket at all levels.
“We believe the ongoing embedding of our digital solutions will enable the ECB to facilitate a closer connection with and relationship between recreational players. It will also add a new dimension to their engagement with the sport they love to play and watch.”
The ECB and InteractSport have also collaborated with the Play-Cricket Live application, which is an instructive tool that provides customized material for cricket fans depending on their club or league interests. Over 100,000 ECB licensed matches have been monitored and evaluated on the regulating body’s popular Play-Cricket Scorer app, making the relationship a success.
Furthermore, InteractSport built the ECB’s Countdown Cricket app, which allows parents, teachers, and youth coaches to swiftly and efficiently arrange and evaluate cricket matches.