With this development, the brand has been named the associate sponsor of the Red and Gold Brigade for the 2023–24 campaign.
Through social media, the club announced the partnership with the caption, “Let’s welcome aboard Oaksmith Gold Packaged Drinking Water as our Associate Sponsor for #ISL10!”
Before this alliance, the club also inked partnerships with AMRI Hospitals, BookMyShow and Limca Sportz. This year’s ISL season will be essential for East Bengal FC, who had a disastrous season last year. This year, they will be looking for retribution and will kick off their season against Jamshedpur FC tonight, September 25 at the Salt Lake Stadium in Kolkata.