The premier OTT platform, Disney+ Hotstar has announced that it will be providing free streaming of the Pro Kabaddi League (PKL) season 10 for mobile users.
According to Disney+ Hotstar, the decision was made following the overwhelming viewership gathered during the ongoing ICC Men’s Cricket World Cup 2023.
The digital medium gathered 44 million concurrent viewers during the India-South Africa game on Sunday, which is a record on OTT. Previously, the record was with the India-New Zealand game which registered 43 million concurrent viewers, and the India-Pakistan fixture secured 35 million peak viewers.
Commenting on this, Sajith Sivanandan – Head, Disney+ Hotstar India, said, “The landscape of sports viewing is evolving, as was witnessed by the phenomenal response to our free on mobile offering during Asia Cup 2023 and ICC Men’s Cricket World Cup 2023. Our audience is continually seeking the thrill of sports with the convenience of on-the-go access, and we are elated to meet this demand. The popularity of Pro Kabaddi League spans across age groups and by making it available to our mobile audience without having to subscribe, our aim is to make Kabaddi accessible to all of India and foster a stronger sense of engagement amongst the fans.”
Earlier this year, the OTT portal decided to deliver free streaming of the Asia Cup 2023 and the ongoing World Cup for all mobile users. The users are also enabled with the feature of data saver in the premier world tournament, which helps them to stream the games without losing much data.
The 10th season of PKL will kick-off on December 2, where 12 teams will be competing against each other to win the silverware.