The multinational banking and financial services corporation, DBS Bank India has announced a cooperation with five talented Indian badminton players, Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly, and Gayatri Gopichand.
This deal with five talents of India has been inked in a gesture that demonstrates the bank’s dedication to the nation.
The relationship, which is aimed at both customers and workers, began with an outdoor campaign and will be expanded to include the financial institution’s social media platforms, official website, internal platforms, and branch network.
DBS Bank India is the first of the major foreign banks in India to start operations as a fully-owned, locally registered subsidiary of a major international bank. DBS Bank offers a full range of banking services for large, medium, and small enterprises and individual customers. DBS is dedicated to fostering long-lasting connections with clients and having a positive social effect by assisting both businesses and individuals.
Shoma Narayanan, Managing Director, Group Strategic Marketing & Communications, DBS Bank India, said, “DBS Bank continues to break boundaries and reimagine banking; we like to think of ourselves as a different kind of bank, rather than fitting into the conventional notions of a ‘traditional bank’. Badminton is gaining popularity across India, and this partnership provides a great opportunity for us to extend our support to five young athletes who truly have the potential to be the stars of tomorrow.
“These players epitomise our core values both on and off the court, making them perfect partners to champion our brand. With this association, we aim to dial up customer engagement in India and bolster the narrative around our unique phy-gital proposition, suite of offerings, and strong Asian connectivity.”
Ramakrishnan R, Co-Founder and Director, Baseline Ventures, said, “DBS Bank has always been a trusted partner, for small and large businesses as well as retail customers. We are excited to help the bank onboard some of India’s most prominent badminton stars as it increases engagement with its customers in India. We are confident that with DBS Bank India’s support, these players will elevate their careers and reach even greater heights, while serving as an inspiration for badminton enthusiasts.”