The online betting site, Dafabet has signed a multi-year partnership with the South African provincial cricket board, Cricket Eastern Cape.
Following the partnership, Dafabet has become the headline sponsor of St. George’s Park Cricket Stadium and also the Warriors. With this partnership, the stadium and the team will be known as Dafabet St. George’s Park Cricket Stadium and Dafabet Warriors, respectively.
This deal was brokered by Megapro Marketing, its associates ITW Consulting, and Dafabet representative Hampshire Sports.
It is a significant financial achievement for the stadium, which has been operating without a naming sponsor for a while.
Mark Williams, Warriors Chief Executive, said, “We are very happy to announce that going forward the team will be known as the Dafabet Warriors and the stadium as the Dafabet St George’s Park Cricket Stadium. All credit to our dedicated team of groundsmen and stadium staff who have kept the stadium in top shape and have successfully hosted two major tournaments over the past few months, which saw a large number of matches played over a very short period of time. Dafabet, an international brand with a footprint across the globe, has recognised that St George’s Park Cricket Stadium continues to be one of the premier and favourite grounds for cricket lovers and players alike.
He further stated, “The three-year contract will provide a boost for our flagship team and will support various initiatives both on a team and stadium level.“
Founded in 2004, Dafabet is a leading online betting site currently headquartered in Makati, Philippines, under the subsidiary of the privately-owned company AsianBGE licenced by Cagayan Economic Zone Authority (CEZA) and regulated by First Cagayan Leisure and Resorts (FCLRC).