In a three-year deal, Telefónica’s digital TV service extends its collaboration with Germany’s top-tier soccer league.
Telefónica has extended its broadcast rights deal with the Bundesliga until the end of the 2023/24 season, keeping the German soccer’s top tier on the company’s Movistar+ pay-tv service.
After beating out competition from global digital sports media company DAZN, Vozpópuli reported in April that Telekom was finalizing a new three-season agreement with the Bundesliga. In April, Telefónica was reported to be paying between 10% and 15% less than it did for its previous contract.
After broadcasting last year’s Serie A and Ligue 1 season, Movistar+ is yet to sign new contracts for the media rights of both the major football leagues. It is although worth noting that Telefónica’s premium package does include access to DAZN. Telefónica’s deal with DAZN covers the 2022-2025 cycle.
In the past month, Bundesliga International, the German Football League’s overseas arm, has signed several rights deals. BeIN Sports, a French pay-TV network, signed an agreement in July to continue showing the Bundesliga through 2025. After signing a four-year contract, Sky Sports replaced BT Sport as the UK and Ireland’s new broadcast home of Germany’s top division.
The 2021/22 season of the Bundesliga is right around the corner, the first fixture will be played between Bayern Munich and Monchengladbach on 14th August, Saturday.