Following the deal, the logo of Cinch will be featured on both, men’s and women’s team jerseys of Crystal Palace from the upcoming season.
The Premier League team is a professional football club based in Selhurst in the Borough of Croydon, South London, England.
Cinch will be taking over from the previous shirt sponsor W88, an online betting platform whose deal was reportedly worth UK£6.5 million (US$8.3 million) last season after it signed a one-year extension for the 2021/22 season.
Crystal Palace is the latest addition to Cinch’s sports sponsorship portfolio, which includes the England and Wales Cricket Board (ECB), the Scottish Professional Football League (SPFL) and the Northampton Saints’ top-flight rugby union club.
Barry Webber, Commercial Director at Crystal Palace said, “Cinch is a well-established, family friendly and instantly recognizable brand across the UK and beyond, and this landmark partnership is yet another statement of progress at the club, both on and off the field.
“This is an incredibly exciting time for our partnership to begin, as we enter our tenth successive season in the Premier League with a squad packed full of international talent, whilst cinch continues its impressive expansion and innovation in the car market. We look forward to helping each other secure our respective ambitions.”
Avril Palmer-Baunack, Chairman of Cinch’s owner, the Constellation Automotive Group, added, “This new partnership will further support our expansion in the UK car market. We look forward to working with the teams, fans and local community and have high hopes for the club next season.”