Chelsea has roped in Trivago as the club’s Official Training Wear Partner. The multi-year partnership will begin following the club’s final Premier League match of the 20-21. As part of this deal, Trivago will feature across the club’s training kit for the Men’s, Women’s, and Academy teams.
Chelsea chief executive Guy Laurence said, “We are all looking forward to that moment when we can travel freely again, whether that is to watch Chelsea or to have a long-awaited holiday away from home, so I’m delighted to be welcoming trivago into the Chelsea family. With a global platform that is truly best-in-class, we will be proud to wear the trivago name on our Men’s, Women’s, and Academy training wear.”
Before they signed an even more lucrative deal with Liverpool, Nike signed a long-term deal with Chelsea. The deal with Nike was reportedly worth over $1bn over 15 years and was Nike’s biggest deal with a Premier League club at the time. Nike is Chelsea’s official kit supplier since the 2017/18 season after ending their 11-year partnership with Adidas.
Chelsea also signed an initial three-year deal with The British telecom company Three as the club’s principal partner, which would see Three’s “3” logo emblazoned on the Chelsea kits. Three replaced Yokohama Tyers as the principal sponsors as the company decided to take on a lower-tier partnership with the club. The deal with Three will rope in an amount comparable to $52.5m that Yokohama had previously offered.
Chelsea is currently fighting in the Premier League to finish in the top four. Qualifying for the Champions League will give the club more revenue after a pandemic-affected season. The London-based club is also looking forward to the Champions League final against Manchester City on May 29. Meanwhile, Chelsea’s women team fell short in the final hurdle in the Champions League against Barcelona this week after lifting the league title.