The Premier League (PL) team, Chelsea have announced a seven-year partnership with the cutting-edge technology-oriented company, Tempus Ex Machina.
The primary objective of the partnership is to boost innovative technological enhancements for the football club and its fanbase globally.
The Blues will make use of the company’s technology in different circumstances that also include the club’s official 5th stand app, and digital and mobile fan engagement. The technology entity will also work on developing the in-stadium fan enhancement, sponsor activation, coaching, training, players’ safety and health, and match preparation.
Tempus Ex Machina is the technological vanguard for the sports and entertainment industry which aims in working in the merge sports, video, and data with innovation and accessibility. The entity also enables the making of new interactive experiences around live events with the help of the latest AI, machine learning, and data science technologies.
Todd Boehly, Co-owner and Chairman of Chelsea Football Club, said, “Our fans deserve the best technology and our partnership with Tempus Ex will provide many features they have never seen before. We believe passionately in the opportunity we have with Tempus Ex to reshape parts of the fan experience. We’re looking forward to sharing more in the coming months.”
Charlie Ebersol, Co-founder and CEO of Tempus Ex Machina, said, “As we enter into a dynamic partnership with the gold standard of English football clubs, Chelsea fans are going to have access to new, personalised offerings on The 5th Stand and beyond that will bring them even closer to their favourite team.
He further commented, “Since the very beginning, we have strived to partner with the most respected, innovative and wide-reaching brands in sports. Being able to deploy our first-of-its-kind technology across the NFL, Pac-12 Conference and now Chelsea FC, we are able to demonstrate just how effective and ubiquitous FusionFeed is, and showcase the endless opportunities around execution.”
The Pensioners are currently standing in the 11th position on the English top-flight points table. The team’s next assignment is in the quarter-final of the UEFA Champions League, where they will be locking horns against Real Madrid on April 13 at the Santiago Bernabéu Stadium in Madrid.