Chase, a subsidiary of JP Morgan, has announced a multi-year partnership with England, Scotland, Wales, and Northern Ireland football governing bodies.Â
The digital bank will serve as the official banking partner for all four associations.
Chase’s branding will prominently feature on the training gear worn by the men’s, women’s, youth, and para-soccer squads.
The digital bank will collaborate closely with all associations on various social projects aimed at supporting low-income individuals. One notable initiative entails assisting these individuals in acquiring soccer coaching qualifications, thereby unlocking new opportunities within the sport.
Additionally, Chase plans to enhance fan experiences and engagement during matches and training sessions of the teams.
Speaking about the new partnership, Mark Bullingham, CEO, FA said, “Our new partnership with Chase is an exciting opportunity that will help us to develop the next generation of coaching talent across all levels of English football. Importantly, this collaborative programme will directly support people from disadvantaged communities across the country who wish to pursue a future in football coaching. Together, we will create a new pathway for aspiring coaches by providing access to fully funded courses and free training resources so that they can achieve a range of industry leading qualifications.”
Irish FA chief Patrick Nelson added, “This partnership will provide added value to different parts of our operation, which is really exciting. We know that our senior teams attract significant attention, and rightly so. But we are committed to enhancing the skillset of individuals right across our football family and the bursary for aspiring coaches that comes as part of our partnership with Chase, an organization that shares our vision and values here at the Irish FA, will really help us continue to do that.”
Deborah Keay, UK Chief Marketing Officer at Chase, added, “Football has the unique ability to drive positive societal change, bringing together millions of people across every corner of the UK. We’re excited to be working with the Home Nations to use the power of football to support individuals and communities across England, Northern Ireland, Scotland, and Wales. We recognise there are barriers that can make obtaining coaching qualifications difficult for many. By supporting individuals with access to the right resources and tools they need to succeed, we can help people develop key life skills on and off the pitch that will have a positive impact on their lives.”
Chase Banking operates an online-only retail banking service in the UK, offering a range of financial products and services to consumers. As an online bank, Chase provides customers with the convenience of managing their accounts entirely through mobile apps and web platforms. JPMorgan Chase, the American multinational finance corporation, also inked a stadium naming rights deal with Inter Miami CF.