The champions of the tennis world have travelled to New York for the season’s final Grand Slam, the US Open 2022. The tournament guarantees to be iconic, as Emma Raducanu will defend her historic title, Serena Williams competes in her final tournament, and a slew of contenders prepare to put their stamp on the world’s greatest court.
The US Open is the fourth and final Grand Slam event of the year. The tournament is currently held at the USTA Billie Jean King National Tennis Center in Flushing, New York, and includes a 128-player singles draw, 64-team doubles draw, and 32-team mixed doubles draw. The tournament will be held on outdoor hard courts.
The organisers have secured some lucrative brands as sponsors for the year’s biggest tournament of the sport, which will augment the championship and offer both, firms and the US Open 2022 well-deserved acknowledgement. Let’s take a look at the sponsors of the US Open 2022:
Official Tourism Partner:
The US Open 2022 has struck deal with Explore Asheville, as the official tourism partner. In this collaboration, the brand will provide a list of places to visit as well as lodging assistance.
Official Airline Partner:
The tournament has roped in the UAE’s flag carrier airline, Emirates as the official airline partner. Since 2012, Emirates has provided its customers with exclusive experiences such as tour packages and co-branded content.
Official Vehicle Partner:
In the category, the tournament landed a partnership with Cadillac. According to the agreement, Cadillac will receive an on-site branding appearance to demonstrate its first-ever all-electric vehicle, the Cadillac LYRIQ, as well as a 3,000-square-foot space for the Cadillac ELECTRIQ Theater. This is being done to highlight the organisation’s objectives of an all-electric future. Cadillac also provides a fleet of vehicles for the transport of participants across the contest.
Official Insurance Partner:
The Switzerland-based property and casualty insurance provider, Chubb has been roped in by the tournament to be the official insurance partner.
Official Cloud and AI Partner:
The tournament has also signed the dotted line with the New York-headquartered multinational technology corporation, IBM as the official cloud and AI partner. The agreement calls for the two parties to collaborate on co-branded digital experiences. IBM’s most recent offerings include statistics, analyses, and apps powered by AI and AR.
Official Hospital Provider:
In this category, the tournament has announced a partnership with Mount Sinai Health System. Mount Sinai’s medical experts collaborate with the USTA to create injury prevention policies and instructional initiatives to encourage tennis and its medicinal value.
Official Hotel and Hotel Loyalty Partner:
As the official hotel and hotel loyalty partner, the US Open has onboarded IHG Hotels & Resorts. Both entities are partners since 2019.
Official Timekeeper and Official Timepiece:
The organisers of the championship have roped in the Swiss luxury watch manufacturer, Rolex in this category. As part of the contract, Rolex’s timepieces and clocks are placed on site throughout the contest.
Almost every sponsor that has been associated with the tournament has been recognised as the official partner for the event. The list starts off with New York-headquartered American multinational financial services corporation, American Express. Since 1994, the firm has been a partner with the tournament, offering its card members distinctive fan experiences as exclusive perks as a result of the relationship.
Chase, another New York-based bank, has been a four-decade companion of the US Open and the presenting sponsor of the Men’s Singles Championship for almost five years. The collaboration includes exclusive co-branded fan experiences such as sponsored lounges and tournament-specific mobile apps.
Along with American Express and Chase, the organisers have also inked an association with JP Morgan as a sponsor for the tournament.
Furthermore, the tournament has also collaborated with the mineral water brand, Evian.
The American pharmaceutical and biotech company, Moderna is the official sponsor for the tournament. Moderna intends to use the collaboration to raise awareness about mRNA technology ahead of its newest COVID booster initiative in the United States.
Along with the aforementioned companies, the tournament has also landed partnerships with Deloitte, La Roche-Posay, Polo Ralph Lauren, BODYARMOR, Grey Goose, Heineken, Lavazza, Ticketmaster, Tiffany & Co. and Wilson.