Cazoo has struck a multi-year partnership with Alba Berlin to become the team’s principal partner and new jersey sponsor.
During Bundesliga and EuroLeague home games, the online used car retailer’s logo will be displayed on the front of the jerseys of the professional men’s team as well as the male junior academy teams.
It will also appear on the professional team bus, the club’s website, and any media backdrops.
Alba Berlin is Cazoo’s second sports sponsorship in Germany, after a contract with SC Freiburg in April.
Speaking on the association, Founder and CEO Alex Chesterman said, ‘‘We are very excited to be partnering with Alba Berlin. As one of the most successful German basketball clubs, the drive to succeed is inherent in Alba Berlin like it is in us.
‘’We look forward to working with the club and the local community and to delivering the best car-buying experience to their fans and consumers across Germany.’’
Marco Baldi, Chief Executive of Alba Berlin, said, “Being Germany’s biggest basketball club, we play in national and Europe-wide competitions. Cazoo wants to conquer the European market with its innovative e-commerce concept, and we’re excited to help them.
‘‘The fact that Cazoo will not only support our men’s pro team but also our youth academy teams express our new partner’s appreciation for our sustainable idea of grassroots work in sports education.’’