The F1 team unveiled this development at the launch of their new 2023 Formula 1 car, A523, at an occasion in London with the presence of Esteban Ocon and Pierre Gasly.
Zidane was announced as a brand ambassador after the team revealed the car. Zidane is currently a French football manager, who won the world cup in 1998 following a Man of the Match performance in the final against Brazil.
In addition, Zidane has also been named the brand ambassador and sponsor of Alpine’s equal opportunities initiatives: Rac(H)er and the Concours Excellence Mecanique.
Commenting on the partnership, Alpine CEO Laurent Rossi, said, “Zinedine Zidane is not only a great champion and a sporting legend, but he is also a dedicated man who has decided to use his global presence to inspire young people and drive change towards creating equal opportunities.
“He is an example of what we as a company should stand for: a tenacious mindset, natural talent and an advocate for promoting inclusion for all while maintaining meritocracy by pushing those around him to strive for greatness. It is with great pride that Zinedine joins Alpine to make a difference.”
Zidane added, “I liked the vision and the concrete approach of the Alpine teams, especially in the implementation of their equal opportunities programmes, especially since I have a particular affection for Alpine as a Frenchman and Formula 1 fan.
“I think it’s important to tell children that, wherever they come from, they can one day become the champions of tomorrow in whatever walk of life they choose and that they should always believe in their dreams…
“This Alpine project is here to help make that possible. Change takes time, so if I can contribute and help speed things up, it’s with great satisfaction for me.”