As per the deal, the largest network for pool and spa maintenance in Australasia has been named the official partner of the team for the ongoing season.
In this deal, Poolwerx’s logo will be promoted on the Heat’s website, social media accounts, and in-stadium LED signage.
With 180 retail locations and more than 650 service vans spread throughout Australia, New Zealand, and the USA, Poolwerx provides customers with a one-stop shop for pool maintenance, supplies, chemicals, water testing and balancing, and business services.
Brisbane Heat CEO Terry Svenson, commented, “There are some great synergies between Poolwerx and the Brisbane Heat and we are proud to welcome the team on board. As a Queensland born organisation performing on the national and international stage and with a focus on summer and families, we see a great correlation to the Brisbane Heat and our purpose of Bringing Families Together.
“The Big Bash League and families enjoying time in the pool are synonymous with summer in Queensland and Australia, and we are excited to work with Poolwerx to grow their brand and profile among our fanbase and followers for what promises to be a huge BBL season.”
Poolwerx CEO, Nic Brill, said, “We are looking forward to embarking on a new partnership with Brisbane Heat as we continue to weave ourselves into the fabric of the great Australian summer lifestyle. Brisbane Heat is a formidable force in the Australian sporting landscape, and we are eager to align with a brand that shares our passion for creating family memories and daring to succeed. It’s a partnership fuelled by the energy of summer, bringing families together in the heat of the season, both on and off the field.”
Brisbane Heat had a terrific start to their season 13 campaign as they registered a massive 103-run win over Melbourne Stars, after which they not only got two points but also recorded a gigantic NRR of +5.150.