The Big Bash League (BBL) outfit, Brisbane Heat have announced a partnership extension with the Department of Transport and Main Roads (TMR), Queensland.
The collaboration consists of branding and activations on the StreetSmarts Regional Tour and the StreetSmarts T20 Secondary Schools tournament, as well as messaging during Big Bash games with the StreetSmarts Innings Break Show included at all home BBL matches.
Pleased to extend our long standing partnership with @StreetSmartsQLD 🤝 #BringTheHEAT https://t.co/55zEPb1zxz
— Brisbane Heat (@HeatBBL) November 2, 2023
Through this partnership renewal, a brand-new Road Safety Cup, an annual trophy contest between the Heat and Sydney Thunder has also been introduced in both BBL and WBBL.
This season, the two teams’ WBBL match at the North Sydney Oval on Monday, November 6 will see the Cup fixture, while on Wednesday, December 27, the corresponding BBL match will take place at the Gabba.
This partnership came into existence in 2016, and since then both the Brisbane-based team and Queensland Cricket have been actively involved in promoting the noble initiative of road safety.
Terry Svenson, Chief Executive, Queensland Cricket, said, “Using the profile of the Brisbane Heat in the BBL and WBBL to help keep our fans safe on our roads is a very worthwhile endeavour. We’re grateful to our colleagues at the Sydney Thunder for joining with us for such an important campaign and look forward to making the inaugural Road Safety Cup matches ones to remember on and off the field.
He also stated, “Queensland Cricket is a not-for-profit organisation, so our partnerships with government ensure that their sponsorship commitments are ploughed back into the community through our reinvestment in cricket at the grassroots level. We look forward to continuing this long-standing partnership with TMR for many years to come and committing to assist with drive awareness of road safety through our players and staging of successful events”.
Mark Bailey, Minister of Queensland Transport and Main Roads, commented, “I’m delighted to continue our work with Queensland Cricket to promote the importance of road safety across Queensland. The lives lost on our roads is devastating and often avoidable, so I am dedicated to supporting initiatives that help to bring road safety sharply into focus.
He also expressed, “We have a chance to build on the fantastic work that we have already established with Queensland Cricket over many years, and I applaud their efforts to help us reach Queenslanders to promote road safety in innovative ways. Cricket is such a big part of summer in Queensland, and it’s a great opportunity to remind every Queenslander that they can make our roads safer every time they use them. I look forward to seeing the Brisbane Heat bring home the inaugural Road Safety Cup.”