The International Cricket Council (ICC) has inked a new agreement with the Indian consumer electronics brand, boAt.
With this deal, the brand has become the official licensee of the ICC Men’s Cricket World Cup 2023.
boAt will introduce a limited-edition line of smartwatches inspired by the biggest cricket World Cup ever, as part of this agreement. These smartwatches will have distinctive features and styles that honour cricket and, thus, will be created with cricket fans in consideration.
With cutting-edge technology, outstanding design, and the cricketing passion that puts fans at the centre of the action, the World Cup-inspired smartwatch and gift box are destined to become sought-after items for cricket and boAt lovers.
This collaboration demonstrates boAt’s drive to improve the fan experience and establish greater connections between fans and the sport they like. The ICC Men’s Cricket World Cup 2023’s association with boAt is evidence of the company’s wide-ranging and well-known brand, which is renowned for its premium audio products, fashionable wearables, and cutting-edge accessories and is well-positioned to complement the top-notch cricket action that the World Cup promises to bring.
Three of boAt’s brand ambassadors, Shreyas Iyer, Hardik Pandya and Ishan Kishan are also members of the Indian team for the event. This collaboration will enable boAt to engage with supporters even more and commemorate the Indian team’s success.
Aman Gupta, Co-Founder and CMO, boAt, said, “Cricket is the most popular sport and considered a religion in India, and we are excited to partner with the ICC to bring the fan experience to a new level. Our #MoveofCampions campaign continues to inspire people and this limited-edition ICC Men’s Cricket World Cup 2023 smartwatches will be the perfect way for fans to show their support for their favorite teams and players.”
ICC, Chief Commercial Officer, Anurag Dahiya, said, “We are delighted to welcome boAt as the Official Licensee partner of the ICC Men’s Cricket World Cup 2023. boAt is a leading brand in the Indian wearable market, and we are confident that our partnership will help us to reach a wider audience and deliver a memorable experience for fans around the world.”
The collaboration between boAt and the ICC Men’s Cricket World Cup 2023 is a historic occasion that will definitely heighten fans’ enthusiasm and involvement throughout this cricket competition.