Bitget, one of the leading cryptocurrency exchanges, has unveiled a brand campaign #MakeItCount featuring the legendary football player, Lionel Messi.
The campaign’s goal is to motivate individuals to push their limitations and seize chances, transforming obstacles into stepping stones to success.
To commemorate the new campign, Bitget will have a platform-specific tournament, which has already started from January 23 and will run until January 30, with a prize fund of US$20,000 in BGB, Bitget’s native token, and tickets to Inter Miami fixtures at the DRV PNK Stadium.
Following the release of the latest Messi ad film, Bitget also intends to hold Football Challenge events in real football stadiums in developing nations like Turkey, SEA, and LATAM, where people are very enthusiastic about both football and the adoption of cryptocurrencies.
The two organisations are also going to examine working together in the charitable sector through Bitget’s CSR programme Blockchain4Youth, which aims to increase the understanding of digital assets and encourage younger generations to adopt Web3 and blockchain.
Gracy Chen, Managing Director at Bitget, said, “Both the story of Messi and the growth of Bitget serve as a reminder that greatness is not achieved overnight, but through persistent determination to make it count. As we continue the #MakeItCount Campaign in 2024, we remain committed to inspiring individuals, whether they are in the football and crypto sector or beyond, to pursue greatness as no dream is too big to achieve.
“Together with Messi, we are delighted to bring crypto to a bigger global stage, and drive the mass adoption of crypto and blockchain technology.”