The EFL Championship team, Birmingham City FC have announced a new partnership with the trusted online marketplace, Seat Unique. As a result of this alliance, the brand is labelled as the club’s official hospitality and premium ticketing platform.
Fans can purchase official hospitality packages and VIP tickets to live sporting, musical, and cultural events on Seat Unique’s reputable online marketplace. The company works directly with clubs, venues, and rightsholders to allow fans access to hospitality experiences whenever and wherever they choose through our round-the-clock online service.
The firm’s software enables clubs and venues to distribute hospitality tickets to patrons 24 hours a day, 7 days per week, in a safe and secure manner. The brand also assists clubs and venues in maximising their sales channels and improving sales conversions by powering online hospitality sales in this manner.
In this deal, the company will solely manage the club’s online ticket and hospitality sales for the duration of three-and-a-half-years for all matches played at St Andrew’s Stadium. With 24/7 internet connectivity, Seat Unique’s technology will let customers make secured purchases on its mobile website.
James Corrigan, Commercial Manager at Birmingham City FC, said, “We are delighted to have secured a partnership with Seat Unique for the three and a half years. Our partnership with Seat Unique will provide customers with flexible opportunities to book our premium offerings when and wherever they want too. We are proud to be associated and working with a brand who are digitalising every aspect of the hospitality and the premium ticketing process.”
The Championship team is the most recent sports organisation to use the technology, following the company’s partnerships with numerous clubs and locations in the fields of football, rugby, and cricket.
Robin Sherry, CEO and Founder of Seat Unique, said, “We are beyond thrilled to be teaming up with Birmingham City FC. They have an amazing fan base and we couldn’t be more excited to give them access to the club’s five-star football experiences through our trusted marketplace. We can’t wait to see even more Blues fans enjoying the best of hospitality at St Andrew’s Stadium.”