BigHit, a leading multi-sport platform dedicated to fostering young talents, has partnered with Bundesliga International for Bundesliga Dream India.
With this historic agreement, the brand has been named the Bundesliga Dream initiative’s exclusive official partner in India.
Six Under-13 and Under-15 football teams from throughout India will be identified and scouted by BigHit in close collaboration with Bundesliga International as part of this agreement. After BigHit, The Football League, pan-India trials, and competitions will take place. The participating footballers will advance to the National Finals, where a panel of judges, which involves international coaches from Bundesliga clubs and local Indian coaches, will choose squads for Bundesliga Dream India.
During FY 23-24 and 24-25, the scouted footballers will travel to Germany for a disruptive training experience at Bundesliga junior academies. They will get the chance of a lifetime to participate in friendly matches against Bundesliga young teams, extensive educational programmes, and other activities.
Shaktie Prakash, Founder and CEO, BigHit, said, “As the Exclusive Official Partner of Bundesliga Dream initiative in India, we are excited to offer the young and driven Indian youth a one-time opportunity to experience international-level training early in their lives. Together, with Bundesliga International, we are poised to pioneer a game-changing movement in the sport.”
Vinit Kore, Co-founder and CBO, BigHit, said, “Thrilled to collaborate with Bundesliga International on Bundesliga Dream India, we eagerly anticipate the unprecedented growth of Indian football. Unified in our commitment to fostering young players’ development, we are enthusiastic about pooling our resources to create exceptional opportunities and experiences for the ambitious and athletic youth of today.”
Peer Naubert, Bundesliga International Chief Marketing Officer, said, “The partnership between BigHit and Bundesliga International for Bundesliga Dream India consolidates the vision of BigHit to revolutionise Indian sports and create a roadmap to European football. Further, BigHit will continue to make great strides in the development of sporting youth.”