The Bundesliga International has signed a partnership with Khel Now, a part of the Anglian Omega Group.
With this collaboration, the one-stop sports destination has become one of the content partners of Bundesliga International. The two parties involved will now work to deliver the best of the Bundesliga and Bundesliga 2 matches and content to fans throughout India and the Indian subcontinent.
Khel Now announced its alliance with Bundesliga International on its social media platforms with the caption, “We are thrilled to announce our partnership with Bundesliga International. Khel Now will deliver the best #Bundesliga and Bundesliga 2 content to fans throughout #India and the Indian Subcontinent”.
Bundesliga International is a subsidiary of DFL Deutsche Fußball Liga. Previously, DFL had signed a memorandum of understanding (MOU) with the Indian Super League (ISL).
Bundesliga International CMO Peer Naubert said, “Indian sports fans are known for their enthusiasm and commitment, and in this regard, there are a lot of parallels with Bundesliga and Bundesliga 2 fans. It is clear that they feel the connection too, with live audience figures growing by more than double over the past two seasons. Collaborating with Khel Now will take Bundesliga coverage in India to the next level, bringing fans the stories that matter to them in a locally relevant way. I am excited to see how we can fuel the passion for German football and continue supporting the growth of the sport within India.”
Khel Now CEO & Co-Founder Ashish Negi said, “For the past six years, Khel Now has strived to deliver the best in sports news, views, and analysis to our burgeoning readership. Football, as the world’s most popular sport, is a key part of our strategy and today, in line with our continued endeavour to be the leading innovators in digital sports news media in India, I’m delighted to announce that we are working together with the Bundesliga in an exciting new partnership.